For generations, people have sought an elusive cure for hangovers, the dreaded aftermath of a night of revelry and indulgence. In response, a flood of products have emerged, many claiming to provide miraculous relief from the morning-after suffering. From ancient remedies rebranded for the modern age to cutting-edge formulations, the market for hangover cure products has exploded. However, amidst this sea of promises, it is crucial to navigate with caution, as expert scepticism surrounds the effectiveness of most of these offerings.
At Clænsian, we understand the scepticism surrounding so-called hangover ‘cures’ and the caution consumers rightly exercise in evaluating such claims. We firmly believe in transparency and responsible representation of our product, which is why we refrain from labelling our product as a ‘hangover cure’. Instead, Clænsian Hangover Remedy uses terms we know represent the effectiveness of our product to offer relief from symptoms of a hangover, when Clænsian is used as directed.
According to market research firm Grand View Research, the hangover cure product category has seen a significant surge. The sector is projected to grow by 14.6 percent annually from 2021 to 2028. This growth can be attributed to the increasing interest in personalised biology and the desire to harness science and technology to combat hangover symptoms effectively. As people seek ways to maximize their productivity, a hangover remedy has become a sought-after solution in a work-hard-play-hard world.
However, it is essential to approach these claims with scepticism, as most researchers remain doubtful about the effectiveness of such products. A recent review of 21 studies on hangover interventions found limited evidence to support the efficacy of various compounds like tolfenamic acid, Korean pear juice, and pyritinol, which are often touted in hangover products. The quality of research on hangover treatments is generally poor, leading to a proliferation of ineffective products in the market.
A hangover is essentially the body's response to acute alcohol withdrawal. As the body breaks down alcohol, it produces acetaldehyde, a toxic compound responsible for the unpleasant symptoms. Nausea, increased heart rate, dehydration, headaches, and fatigue are some of the hallmarks of a hangover.
To minimize the severity of a hangover, it is essential to adopt certain practices before, during, and after drinking. Drinking in moderation, alternating alcoholic beverages with water, and consuming food before drinking can help reduce the impact of alcohol on the body. Opting for clear, light-coloured alcoholic beverages can also mitigate hangover symptoms, as darker drinks tend to contain more congeners, exacerbating the aftereffects.
Staying hydrated is crucial to alleviate a hangover. Drinking water until urine turns pale yellow can help replenish lost fluids. In cases of excessive sweating or vomiting, a drink containing electrolytes can help. However, you really need a controlled dose of Clænsian if you are to effectively aid your recovery from a hangover.
Caffeine can help combat the grogginess associated with hangovers, and a cup of coffee can be as effective as the caffeine found in some hangover pills. However, it's important to remember that caffeine may not address all hangover symptoms effectively and that caffeine can also affect your ability to sleep. Clænsian does not contain caffeine for these reasons.
Many hangover products are essentially vitamin cocktails, claiming to replenish the body's essential nutrients after alcohol consumption. While it is vital to restore lost vitamins and minerals, it is generally better to obtain them from a natural product in sufficient quantities to be effective. One popular hangover relief drink, which we assessed for efficacy, did not have enough of any one particular ingredient for it to have any physiological effect on the body. Users who purchased this product paid a very high price for what is a placebo.
Amidst the proliferation of hangover ‘cure’ products, regulators and the scientific fraternity have raised serious concerns about the limited research and dubious claims made by certain brands. Tend-2, a hangover pill developed in Australia, and Myrkl, a Swedish product claiming to break down alcohol quickly, are among the products drawing scrutiny from regulators.
Tend-2 boasts of being "TGA approved" and "science-backed," this has the potential to mislead consumers to believe that the product has undergone rigorous testing and scrutiny. However, some experts have expressed scepticism about the product's efficacy. Associate Professor Nial Wheate, a pharmaceutical researcher at the University of Sydney, points out that while Tend 2 contains various vitamins and minerals, its actual effectiveness in curing hangovers remains questionable. The TGA, the regulatory body in charge of approving medicines in Australia, is now investigating Tend-2 for its misleading claims of being "TGA approved." It is vital for consumers to understand that TGA approval only indicates safety, not efficacy, and the claims made by the product require evidence beyond mere listing.
Similarly, Myrkl, a product launched in Europe, garnered attention for its bold claim of breaking down 70 percent of alcohol consumed within an hour. However, experts are quick to point out the limitations of the study that forms the basis of Myrkl's claim. The study involved only 24 young, healthy adults and tested the pills on a small amount of ethanol, which does not accurately represent real-world drinking scenarios. Moreover, the study did not assess the impact of Myrkl on actual hangover symptoms, leaving significant doubts about its effectiveness.
It is disconcerting that some hangover cure products are relying on such limited research to make extravagant claims. The lack of peer-reviewed human data supporting these products raises serious concerns about their reliability and effectiveness. As consumers, it is essential to be informed and cautious when considering the claims made by these products. Separating the marketing hype from the scientific reality is vital, especially when dealing with matters related to excessive drinking and well-being.
Considering these concerns and the ongoing investigation by regulatory authorities, it is crucial for consumers to prioritize products with transparent research and evidence-backed claims. Clænsian understands the importance of validation and has invested in extensive research to develop a hangover remedy that provides genuine relief from hangover symptoms. Our commitment to transparency and responsible promotion of Clænsian ensures that our customers can trust our Hangover Remedy as a reliable solution for those post-celebration mornings. Heed the warnings on the label, use only as directed, and you should wake up feeling better.
While our mantra at Clænsian is always drink responsibly, we were amused when one of our customers told us: “I had about 3,000 drinks. I should be dead; but I took Clænsian and I didn’t even have a headache in the morning.”
At Clænsian, we conducted an extensive development programme over 18 months to bring a Hangover Remedy to consumers that genuinely delivers relief from hangover symptoms. Our potent blend of Ginger, Siberian Ginseng, Turmeric, Kudzu, and B Group vitamins is carefully formulated to support the body in its recovery process. Clænsian is an all-natural product, which is safe for Vegans.
It is crucial to note that Clænsian does not claim to ‘cure’ your hangover. No product can eliminate the consequences of excessive alcohol consumption. However, when used as directed, Clænsian Hangover Remedy is designed to assist your body in its natural recovery process, helping you reclaim your day after a night of celebration. So, the next time you face a hangover, trust Clænsian to provide genuine relief, and leave it to our competitors to make unrealistic representations at your expense.