Clænsian Goes Green – Eco-Friendly Packaging.

Clænsian Goes Green – Eco-Friendly Packaging.

Australian hangover remedy brand, Clænsian, is quietly making waves in the world of eco-conscious consumers. This innovative company has found a way to not only provide customers with the purest, most effective hangover remedy, but is doing so while being an environmental champion. Clænsian's secret? POLLAST!C, a packaging material that's not only sustainable but a real game-changer in the fight against plastic pollution.

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Every year, millions of tonnes of plastic pollution finds its way into our oceans, causing irreversible harm to marine life and ecosystems. One of the main reasons for this is the lack of incentives to collect and manage plastic waste properly. This is where POLLAST!C steps in. 

POLLAST!C is derived from recycled plastic pollution sourced from Southeast Asia. It carries the coveted certification of being Ocean Bound Plastic, meaning it meets stringent criteria – the plastic has been discarded and is at risk of entering the ocean, it originates from an area with no formal waste management infrastructure, and it is within 50 kilometres of the coastline.

By using POLLAST!C packaging, Clænsian is actively participating in a circular economy, which turns plastic pollution into valuable packaging material. This approach has a two-fold benefit - it helps to clean up the environment and it provides opportunities for local communities.

Ocean-bound plastic refers to plastic waste that fulfils the three key criteria mentioned above. It's not just any plastic waste; it's plastic pollution that is scientifically proven to be at high risk of ending up in the ocean.

You might wonder why plastic within 50 kilometres of the coast is such a critical issue. It all comes down to water. Water is an efficient transporter of plastic, and rivers are one of the primary culprits when it comes to delivering plastic into the ocean. Southeast Asian countries experience heavy monsoon rains, causing water to collect plastic waste and sweep it into rivers. These rivers then serve as expressways for plastic pollution, directing it straight into the ocean.

As shocking as it may seem, 80% of the plastic in our oceans originates from land, with a significant portion hailing from Asia. Many of these countries lack adequate waste management systems, resulting in plastic waste being either burned or dumped in the natural environment. When the monsoon rains arrive, they wash this plastic waste down the river estuaries and out into the ocean, where it eventually ends up as pollution on beaches elsewhere, as a hazard to marine life, or as an accumulation in the Great Pacific Garbage Patch (GPGP).

According to Ocean Cleanup, an estimated 1.15 to 2.41 million tonnes of plastic enter the ocean each year from rivers. More than half of this plastic is less dense than the water, meaning that it will not sink in the ocean.

Stronger, more buoyant plastics show resiliency in the marine environment, allowing them to be transported over extended distances. They continue to float on the ocean as they are transported by converging currents, before finally accumulating in the patch.

The GPGP covers an estimated surface area of 1.6 million square kilometres, an area twice the size of New South Wales in Australia, or three times the size of France.

So, why go to such lengths to collect Ocean-Bound Plastic? The answer is simple: to keep it out of the natural environment. It's imperative to incentivise people in high-risk areas to rescue plastic pollution before it reaches the rivers and oceans. Plastic that's already in the water degrades into microplastics more rapidly, making it more difficult to recycle. Valuing Ocean-Bound Plastic, by transforming it into a useful product like packaging, creates a commercial incentive for its collection. This approach is a win-win-win for the environment, local communities, and consumers, such as Clænsian and its customers.

These sustainable products are available for companies to use in place of packaging made from virgin plastic. The advantages are clear: employment opportunities for people in developing countries, less demand for new plastic production, and a more sustainable future for all.

Our planet is already inundated with plastic waste, but we have only recently begun to recognise the value of what we've discarded. Clænsian's innovative use of POLLAST!C is a testament to the possibilities of a circular economy and the positive impact it can have on our environment. As consumers, it's essential to support brands that actively engage in such sustainable practices. By choosing Clænsian Hangover Remedy with its eco-friendly packaging, over less effective and less environmentally responsible alternatives, we all take a small step toward a greener, cleaner planet.

Clænsian is committed to using 100% ocean-bound recycled plastic for its packaging. By leading the way in sustainable packaging solutions, it provides customers with a pure and high-quality product and contributes to a cleaner environment. As we move forward, Clænsian hopes its dedication to the planet will encourage other companies to become eco-conscious brands. After all, a logical and objective approach to environmental issues benefits everyone.